Senior Director, Global Content & Digital Marketing - Wealth Management, RBC
Jasmine J. Davis is a Senior Director, Global Content & Digital Marketing in Wealth Management. Based in Toronto, Jasmine leads a team of marketers that act as a centre of expertise for RBC Wealth Management’s businesses in Canada, the US, the British Isles and Asia, and drives the strategy and best practices in digital advertising, social media and content that deliver on the objectives of each business.
Jasmine joined RBC from a leading accounting firm, where she was the National Marketing & Communications Leader, reporting to the COO. In this role, she led the creation and execution of the firm’s marketing strategy, which included content, digital marketing, social media, brand strategy and crisis communications, and was the strategy lead on the acquisition of new HNW clients. Her previous experience also includes teaching marketing strategies to women entrepreneurs in Bogotá, Colombia, and helping to operationalize a global PhD research program at NYU.
Her strong track record of relationship building and leading engaged teams sets her up for success in her current role. With a strong interest in metrics and reporting, she brings a “test and learn” mindset to identify the best opportunities for returns.
Jasmine is energized by connecting with people, giving back to her community, travelling to parts unknown, learning languages, and expressing herself through the arts.
She holds a Bachelor of Arts in Media Studies with a specialization in Marketing from New York University.